diff --git a/frontend/index.html b/frontend/index.html
index 6e98ac5c..b821fef3 100644
--- a/frontend/index.html
+++ b/frontend/index.html
@@ -10,7 +10,7 @@
     <!-- Google Fonts -->
     <link rel="preconnect" href="https://fonts.googleapis.com">
     <link rel="preconnect" href="https://fonts.gstatic.com" crossorigin>
-    <link href="https://fonts.googleapis.com/css2?family=Bricolage+Grotesque:wght@400;600;700;800&family=IBM+Plex+Sans:wght@400;500;600&family=JetBrains+Mono:wght@400;500&display=swap" rel="stylesheet">
+    <link href="https://fonts.googleapis.com/css2?family=Atkinson+Hyperlegible+Next:ital,wght@0,400;0,500;0,600;0,700;0,800;1,400;1,700&family=Atkinson+Hyperlegible+Mono:wght@400;500&family=Bricolage+Grotesque:wght@400;600;700;800&family=IBM+Plex+Sans:wght@400;500;600&family=JetBrains+Mono:wght@400;500&display=swap" rel="stylesheet">
 
     <!-- PWA Icons -->
     <link rel="apple-touch-icon" href="/icons/app-icon-gradient.svg" />
diff --git a/frontend/src/pages/LandingPage.tsx b/frontend/src/pages/LandingPage.tsx
index 3c352033..3a8c4610 100644
--- a/frontend/src/pages/LandingPage.tsx
+++ b/frontend/src/pages/LandingPage.tsx
@@ -164,46 +164,74 @@ export default function LandingPage() {
             </div>
           </section>
 
-          {/* Problem — asymmetric: headline left, cards right */}
-          <section id="problem" className="landing-section landing-section-alt landing-reveal">
+          {/* Problem — editorial list, no cards */}
+          <section id="problem" className="landing-section landing-section-alt landing-reveal landing-section-tight">
             <div className="landing-section-inner">
               <div className="landing-problem-layout">
                 <div className="landing-problem-headline">
                   <div className="landing-section-label">The Problem</div>
                   <h2>Documentation is broken.<br />Everyone knows it.</h2>
-                  <p>Engineers don&apos;t want to write it. Managers hate chasing it. Clients never see it. The same issues get solved from scratch &mdash; every time.</p>
-                </div>
-                <div className="landing-problem-grid">
-                  <ProblemCard icon="&#9201;" color="red" title="15&ndash;25 min lost per ticket" description="More time documenting than resolving. After a complex issue, writing notes is the last thing anyone does." />
-                  <ProblemCard icon="&#128203;" color="amber" title="Vague, useless notes" description={`"Fixed Outlook" tells no one anything. Notes under pressure are always too vague to help next time.`} />
-                  <ProblemCard icon="&#128260;" color="slate" title="Knowledge walks out the door" description="When a senior engineer leaves, years of tribal knowledge vanish overnight." />
-                  <ProblemCard icon="&#129504;" color="violet" title="Context switching kills speed" description="Jumping between the issue, docs, PSA tickets, and knowledge bases fragments focus." />
+                  <p>Engineers don&apos;t want to write it. Managers hate chasing it. Clients never see it. The same issues get solved from scratch, every time.</p>
                 </div>
+                <ol className="landing-problem-list">
+                  <li className="landing-problem-item">
+                    <span className="landing-problem-num">01</span>
+                    <div className="landing-problem-body">
+                      <h3>15&ndash;25 min lost per ticket</h3>
+                      <p>More time documenting than resolving. After a complex issue, writing notes is the last thing anyone does.</p>
+                    </div>
+                  </li>
+                  <li className="landing-problem-item">
+                    <span className="landing-problem-num">02</span>
+                    <div className="landing-problem-body">
+                      <h3>Vague, useless notes</h3>
+                      <p>&ldquo;Fixed Outlook&rdquo; tells no one anything. Notes under pressure are always too vague to help next time.</p>
+                    </div>
+                  </li>
+                  <li className="landing-problem-item">
+                    <span className="landing-problem-num">03</span>
+                    <div className="landing-problem-body">
+                      <h3>Knowledge walks out the door</h3>
+                      <p>When a senior engineer leaves, years of tribal knowledge vanish overnight.</p>
+                    </div>
+                  </li>
+                  <li className="landing-problem-item">
+                    <span className="landing-problem-num">04</span>
+                    <div className="landing-problem-body">
+                      <h3>Context switching kills speed</h3>
+                      <p>Jumping between the issue, docs, PSA tickets, and knowledge bases fragments focus.</p>
+                    </div>
+                  </li>
+                </ol>
               </div>
             </div>
           </section>
 
-          {/* Equation */}
+          {/* Equation — typographic moment */}
           <div className="landing-equation-section landing-reveal">
             <div className="landing-equation-inner">
               <div className="landing-section-label">The Answer</div>
-              <div className="landing-brand-equation">
-                <span className="landing-eq-item">Resolution</span>
-                <span className="landing-eq-operator">+</span>
-                <span className="landing-eq-item">Documentation</span>
-                <span className="landing-eq-operator">&minus;</span>
-                <span className="landing-eq-item">Time</span>
-                <span className="landing-eq-operator">=</span>
-                <span className="landing-eq-result">ResolutionFlow</span>
+              <div className="landing-brand-equation" aria-label="Resolution plus documentation minus time equals ResolutionFlow">
+                <div className="landing-eq-lhs">
+                  <span className="landing-eq-item">Resolution</span>
+                  <span className="landing-eq-operator">+</span>
+                  <span className="landing-eq-item">Documentation</span>
+                  <span className="landing-eq-operator">&minus;</span>
+                  <span className="landing-eq-item">Time</span>
+                </div>
+                <div className="landing-eq-equals">
+                  <span className="landing-eq-operator-equals">=</span>
+                </div>
+                <div className="landing-eq-result">ResolutionFlow</div>
               </div>
               <p className="landing-equation-desc">
-                What if documentation was a <em>byproduct</em> of solving the issue &mdash; not a separate task?
+                What if documentation was a <em>byproduct</em> of solving the issue, not a separate task?
               </p>
             </div>
           </div>
 
           {/* How It Works — zigzag */}
-          <section id="how-it-works" className="landing-section landing-reveal">
+          <section id="how-it-works" className="landing-section landing-reveal landing-section-tight">
             <div className="landing-section-inner">
               <div className="landing-section-label">How It Works</div>
               <h2 className="landing-section-title">Three steps. Zero note-writing.</h2>
@@ -268,54 +296,47 @@ export default function LandingPage() {
             </div>
           </section>
 
-          {/* Features */}
-          <section id="features" className="landing-section landing-section-alt landing-reveal">
+          {/* Features — editorial spec list */}
+          <section id="features" className="landing-section landing-section-alt landing-reveal landing-section-generous">
             <div className="landing-section-inner">
               <div className="landing-section-label">Features</div>
               <h2 className="landing-section-title">Everything you need to troubleshoot faster.</h2>
 
               <div className="landing-feature-highlight">
-                <div className="landing-feature-highlight-icon">
-                  <svg width="28" height="28" viewBox="0 0 24 24" fill="none" stroke="currentColor" strokeWidth="2" strokeLinecap="round" strokeLinejoin="round"><circle cx="12" cy="12" r="3" /><path d="M12 1v2M12 21v2M4.22 4.22l1.42 1.42M18.36 18.36l1.42 1.42M1 12h2M21 12h2M4.22 19.78l1.42-1.42M18.36 5.64l1.42-1.42" /></svg>
-                </div>
+                <div className="landing-feature-highlight-marker" aria-hidden="true">FP</div>
                 <div className="landing-feature-highlight-content">
-                  <h3>FlowPilot &mdash; Your AI Copilot</h3>
-                  <p>Like having a senior engineer on every call. Describe the issue, get expert troubleshooting guidance, and documentation writes itself &mdash; as a byproduct of solving the problem.</p>
+                  <h3>FlowPilot, your AI copilot</h3>
+                  <p>Like having a senior engineer on every call. Describe the issue, get expert troubleshooting guidance, and documentation writes itself, as a byproduct of solving the problem.</p>
                 </div>
               </div>
 
-              <div className="landing-features-grid">
-                <FeatureCard
-                  icon={<svg width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" strokeWidth="2" strokeLinecap="round" strokeLinejoin="round"><rect x="3" y="3" width="18" height="18" rx="2" /><line x1="9" y1="3" x2="9" y2="21" /></svg>}
-                  title="Guided Flows"
-                  description="Build step-by-step troubleshooting paths your team can follow. Great for onboarding and consistency."
-                />
-                <FeatureCard
-                  icon={<svg width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" strokeWidth="2" strokeLinecap="round" strokeLinejoin="round"><path d="M14 2H6a2 2 0 0 0-2 2v16a2 2 0 0 0 2 2h12a2 2 0 0 0 2-2V8z" /><polyline points="14 2 14 8 20 8" /><line x1="16" y1="13" x2="8" y2="13" /><line x1="16" y1="17" x2="8" y2="17" /></svg>}
-                  title="Zero Empty Tickets"
-                  description="Every session generates timestamped notes, formatted for your PSA. No more empty ticket closures."
-                />
-                <FeatureCard
-                  icon={<svg width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" strokeWidth="2" strokeLinecap="round" strokeLinejoin="round"><path d="M17 21v-2a4 4 0 0 0-4-4H5a4 4 0 0 0-4 4v2" /><circle cx="9" cy="7" r="4" /><path d="M23 21v-2a4 4 0 0 0-3-3.87" /><path d="M16 3.13a4 4 0 0 1 0 7.75" /></svg>}
-                  title="Team Knowledge"
-                  description="Solutions are saved and surfaced when the next engineer hits a similar issue."
-                />
-                <FeatureCard
-                  icon={<svg width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" strokeWidth="2" strokeLinecap="round" strokeLinejoin="round"><polyline points="22 12 18 12 15 21 9 3 6 12 2 12" /></svg>}
-                  title="Session Analytics"
-                  description="Track resolution times, identify recurring issues, and measure team performance."
-                />
-                <FeatureCard
-                  icon={<svg width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" strokeWidth="2" strokeLinecap="round" strokeLinejoin="round"><rect x="2" y="3" width="20" height="14" rx="2" ry="2" /><line x1="8" y1="21" x2="16" y2="21" /><line x1="12" y1="17" x2="12" y2="21" /></svg>}
-                  title="PSA Integration"
-                  description="Connect to ConnectWise, Atera, and Syncro. Push session docs straight to tickets."
-                />
-              </div>
+              <dl className="landing-feature-spec">
+                <div className="landing-feature-row">
+                  <dt>Guided Flows</dt>
+                  <dd>Build step-by-step troubleshooting paths your team can follow. Great for onboarding and consistency.</dd>
+                </div>
+                <div className="landing-feature-row">
+                  <dt>Zero Empty Tickets</dt>
+                  <dd>Every session generates timestamped notes, formatted for your PSA. No more empty ticket closures.</dd>
+                </div>
+                <div className="landing-feature-row">
+                  <dt>Team Knowledge</dt>
+                  <dd>Solutions are saved and surfaced when the next engineer hits a similar issue.</dd>
+                </div>
+                <div className="landing-feature-row">
+                  <dt>Session Analytics</dt>
+                  <dd>Track resolution times, identify recurring issues, and measure team performance.</dd>
+                </div>
+                <div className="landing-feature-row">
+                  <dt>PSA Integration</dt>
+                  <dd>Connect to ConnectWise, Atera, and Syncro. Push session docs straight to tickets.</dd>
+                </div>
+              </dl>
             </div>
           </section>
 
           {/* Pricing */}
-          <section id="pricing" className="landing-section landing-reveal">
+          <section id="pricing" className="landing-section landing-reveal landing-section-generous">
             <div className="landing-section-inner">
               <div className="landing-section-label">Pricing</div>
               <h2 className="landing-section-title">Simple pricing. No surprises.</h2>
@@ -364,7 +385,7 @@ export default function LandingPage() {
           </section>
 
           {/* FAQ */}
-          <section id="faq" className="landing-section landing-section-alt landing-reveal">
+          <section id="faq" className="landing-section landing-section-alt landing-reveal landing-section-tight">
             <div className="landing-section-inner">
               <div className="landing-section-label">FAQ</div>
               <h2 className="landing-section-title">Common questions</h2>
@@ -399,15 +420,16 @@ export default function LandingPage() {
             </div>
           </div>
 
-          {/* CTA */}
-          <section className="landing-cta-section landing-reveal">
+          {/* CTA — drenched */}
+          <section className="landing-cta-section landing-cta-drench landing-reveal">
             <div className="landing-cta-inner">
-              <h2>Ready to stop writing ticket notes?</h2>
-              <p>Get early access. Troubleshoot your next ticket with FlowPilot.</p>
+              <div className="landing-cta-eyebrow">Stop writing ticket notes</div>
+              <h2>Troubleshoot your next ticket with FlowPilot.</h2>
+              <p>Get early access. Free to start, no credit card.</p>
               <div className="landing-cta-actions">
-                <Link to="/register?from=beta" className="landing-btn-hero-primary">Get started</Link>
+                <Link to="/register?from=beta" className="landing-btn-cta-invert">Get started</Link>
+                <a href="#how-it-works" className="landing-btn-cta-ghost">See how it works</a>
               </div>
-              <p className="landing-cta-fine-print">Free to start. No credit card required.</p>
             </div>
           </section>
 
@@ -421,30 +443,6 @@ export default function LandingPage() {
 
 /* ---- Sub-components ---- */
 
-function ProblemCard({ icon, color, title, description }: {
-  icon: string; color: string; title: string; description: string
-}) {
-  return (
-    <div className="landing-problem-card">
-      <div className={`landing-problem-icon ${color}`}>{icon}</div>
-      <h3>{title}</h3>
-      <p>{description}</p>
-    </div>
-  )
-}
-
-function FeatureCard({ icon, title, description }: {
-  icon: React.ReactNode; title: string; description: string
-}) {
-  return (
-    <div className="landing-feature-card">
-      <div className="landing-feature-icon">{icon}</div>
-      <h3>{title}</h3>
-      <p>{description}</p>
-    </div>
-  )
-}
-
 function PricingCard({ name, target, amount, period, note, features, btnLabel, btnStyle, featured, plan }: {
   name: string; target: string; amount: string; period?: string; note: string
   features: string[]; btnLabel: string; btnStyle: 'outline' | 'filled'; featured?: boolean; plan: string
diff --git a/frontend/src/styles/landing.css b/frontend/src/styles/landing.css
index 313b4d95..edc130b3 100644
--- a/frontend/src/styles/landing.css
+++ b/frontend/src/styles/landing.css
@@ -7,7 +7,7 @@
 /* ---- LANDING COLOR PALETTE ---- */
 .landing-page {
   --lp-bg: #14161d;
-  --lp-bg-alt: #181a22;
+  --lp-bg-alt: #1c1f2a;
   --lp-card: #1e2028;
   --lp-elevated: #262830;
   --lp-border: #2a2e3a;
@@ -23,14 +23,24 @@
   --lp-success: #34d399;
   --lp-danger: #f87171;
   --lp-warning: #fbbf24;
+
+  /* Typeset: a single hyperlegibility-engineered family across the page.
+     Atkinson Hyperlegible Next (Braille Institute, 2024) — designed for
+     low-vision readers. Picked here because MSP engineers read this page
+     mid-ticket, under pressure, often glancing. Hyperlegibility IS the
+     brand value, not decoration. Mono sibling pairs naturally for
+     timestamps and ticket IDs. */
+  --lp-font-display: 'Atkinson Hyperlegible Next', system-ui, sans-serif;
+  --lp-font-body: 'Atkinson Hyperlegible Next', system-ui, sans-serif;
+  --lp-font-mono: 'Atkinson Hyperlegible Mono', ui-monospace, monospace;
 }
 
 /* ---- BASE ---- */
 .landing-page {
-  font-family: 'IBM Plex Sans', sans-serif;
+  font-family: var(--lp-font-body);
   background: var(--lp-bg);
   color: var(--lp-text-body);
-  line-height: 1.6;
+  line-height: 1.55;
   overflow-x: hidden;
   -webkit-font-smoothing: antialiased;
   min-height: 100vh;
@@ -110,7 +120,7 @@
 }
 
 .landing-nav-wordmark {
-  font-family: 'Bricolage Grotesque', sans-serif;
+  font-family: var(--lp-font-display);
   font-size: 1.25rem;
   font-weight: 700;
   color: var(--lp-text-heading);
@@ -189,6 +199,14 @@
   padding: 5rem 2rem;
 }
 
+.landing-section-tight {
+  padding: 4rem 2rem 5rem;
+}
+
+.landing-section-generous {
+  padding: 7rem 2rem 6rem;
+}
+
 .landing-section-alt {
   background: var(--lp-bg-alt);
 }
@@ -199,24 +217,36 @@
 }
 
 .landing-section-label {
-  font-family: 'IBM Plex Sans', sans-serif;
-  font-size: 0.7rem;
-  font-weight: 600;
-  color: var(--lp-accent-text);
-  letter-spacing: 0.14em;
+  display: flex;
+  align-items: center;
+  gap: 0.9rem;
+  font-family: var(--lp-font-display);
+  font-size: 0.9rem;
+  font-weight: 700;
+  color: var(--lp-accent);
+  letter-spacing: 0.08em;
   text-transform: uppercase;
-  margin-bottom: 0.75rem;
+  margin-bottom: 1.25rem;
+}
+
+.landing-section-label::before {
+  content: '';
+  width: 40px;
+  height: 2px;
+  background: var(--lp-accent);
+  flex-shrink: 0;
 }
 
 .landing-section-title {
-  font-family: 'Bricolage Grotesque', sans-serif;
-  font-size: clamp(2rem, 4vw, 2.75rem);
+  font-family: var(--lp-font-display);
+  font-size: clamp(2rem, 4.5vw, 3.25rem);
   font-weight: 800;
   color: var(--lp-text-heading);
-  letter-spacing: -0.03em;
-  line-height: 1.15;
+  letter-spacing: -0.035em;
+  line-height: 1.05;
   margin-top: 0;
   margin-bottom: 1rem;
+  max-width: 22ch;
 }
 
 .landing-section-desc {
@@ -251,8 +281,8 @@
   position: absolute;
   inset: 0;
   background:
-    linear-gradient(to right, #14161d 22%, rgba(20, 22, 29, 0.80) 38%, rgba(20, 22, 29, 0.20) 58%, transparent 78%),
-    linear-gradient(to top, #14161d 0%, rgba(20, 22, 29, 0) 16%);
+    linear-gradient(to right, #14161d 0%, #14161d 38%, rgba(20, 22, 29, 0.92) 52%, rgba(20, 22, 29, 0.35) 72%, transparent 92%),
+    linear-gradient(to top, #14161d 0%, rgba(20, 22, 29, 0.4) 24%, rgba(20, 22, 29, 0) 48%);
   z-index: 1;
 }
 
@@ -300,7 +330,7 @@
 }
 
 .landing-hero h1 {
-  font-family: 'Bricolage Grotesque', sans-serif;
+  font-family: var(--lp-font-display);
   font-size: clamp(2.5rem, 5vw, 3.75rem);
   font-weight: 800;
   line-height: 1.08;
@@ -447,7 +477,7 @@
   font-size: 0.65rem;
   font-weight: 700;
   color: var(--lp-text-secondary);
-  font-family: 'IBM Plex Sans', sans-serif;
+  font-family: var(--lp-font-body);
 }
 
 .tc-status {
@@ -531,7 +561,7 @@
 .tc-time {
   font-size: 0.55rem;
   color: var(--lp-text-dim);
-  font-family: 'JetBrains Mono', monospace;
+  font-family: var(--lp-font-mono);
   flex-shrink: 0;
   min-width: 28px;
 }
@@ -601,7 +631,7 @@
   align-items: flex-start;
   gap: 8px;
   font-size: 0.65rem;
-  font-family: 'IBM Plex Sans', sans-serif;
+  font-family: var(--lp-font-body);
   padding: 6px 10px;
   border-radius: 6px;
 }
@@ -641,7 +671,7 @@
 }
 
 .landing-mock-chat-line code {
-  font-family: 'JetBrains Mono', monospace;
+  font-family: var(--lp-font-mono);
   font-size: 0.6rem;
   padding: 1px 5px;
   border-radius: 3px;
@@ -708,142 +738,172 @@
   color: var(--lp-success);
 }
 
-/* ---- PROBLEM SECTION (asymmetric) ---- */
+/* ---- PROBLEM SECTION (editorial, no cards) ---- */
 .landing-problem-layout {
   display: grid;
-  grid-template-columns: 2fr 3fr;
-  gap: 3rem;
+  grid-template-columns: 5fr 7fr;
+  gap: clamp(2.5rem, 6vw, 6rem);
   align-items: start;
 }
 
+.landing-problem-headline {
+  position: sticky;
+  top: 6rem;
+}
+
 .landing-problem-headline h2 {
-  font-family: 'Bricolage Grotesque', sans-serif;
-  font-size: clamp(1.75rem, 3.5vw, 2.5rem);
+  font-family: var(--lp-font-display);
+  font-size: clamp(2rem, 4vw, 3rem);
   font-weight: 800;
   color: var(--lp-text-heading);
-  letter-spacing: -0.03em;
-  line-height: 1.15;
-  margin: 0 0 1rem;
+  letter-spacing: -0.035em;
+  line-height: 1.05;
+  margin: 0 0 1.25rem;
 }
 
 .landing-problem-headline > p {
-  font-size: 1rem;
+  font-size: 1.05rem;
   color: var(--lp-text-secondary);
-  line-height: 1.7;
+  line-height: 1.65;
+  max-width: 36ch;
 }
 
-.landing-problem-grid {
+.landing-problem-list {
+  list-style: none;
+  margin: 0;
+  padding: 0;
+}
+
+.landing-problem-item {
   display: grid;
-  grid-template-columns: 1fr 1fr;
-  gap: 1rem;
+  grid-template-columns: 4.5rem 1fr;
+  column-gap: 1.25rem;
+  padding: 2rem 0;
+  border-top: 1px solid var(--lp-border);
 }
 
-.landing-problem-card {
-  padding: 1.25rem;
-  border-radius: 8px;
-  background: var(--lp-card);
-  border: 1px solid var(--lp-border);
-  transition: border-color 0.3s;
+.landing-problem-item:last-child {
+  border-bottom: 1px solid var(--lp-border);
 }
 
-.landing-problem-card:hover {
-  border-color: var(--lp-border-hover);
+.landing-problem-num {
+  font-family: var(--lp-font-display);
+  font-size: 0.85rem;
+  font-weight: 700;
+  color: var(--lp-accent);
+  letter-spacing: 0.08em;
+  padding-top: 0.65rem;
 }
 
-.landing-problem-icon {
-  width: 36px;
-  height: 36px;
-  border-radius: 8px;
-  display: flex;
-  align-items: center;
-  justify-content: center;
-  margin-bottom: 0.75rem;
-  font-size: 1.1rem;
-}
-
-.landing-problem-icon.red {
-  background: rgba(248, 113, 113, 0.1);
-  color: var(--lp-danger);
-}
-
-.landing-problem-icon.amber {
-  background: rgba(251, 191, 36, 0.1);
-  color: var(--lp-warning);
-}
-
-.landing-problem-icon.slate {
-  background: rgba(145, 152, 168, 0.1);
-  color: var(--lp-text-secondary);
-}
-
-.landing-problem-icon.violet {
-  background: rgba(139, 92, 246, 0.1);
-  color: #a78bfa;
-}
-
-.landing-problem-card h3 {
-  font-family: 'Bricolage Grotesque', sans-serif;
-  font-size: 0.95rem;
+.landing-problem-body h3 {
+  font-family: var(--lp-font-display);
+  font-size: clamp(1.35rem, 2.5vw, 1.85rem);
   font-weight: 700;
   color: var(--lp-text-heading);
-  margin-bottom: 0.4rem;
-  letter-spacing: -0.01em;
+  letter-spacing: -0.025em;
+  line-height: 1.15;
+  margin: 0 0 0.6rem;
 }
 
-.landing-problem-card p {
-  font-size: 0.8rem;
+.landing-problem-body p {
+  font-size: 0.95rem;
   color: var(--lp-text-secondary);
-  line-height: 1.6;
+  line-height: 1.65;
   margin: 0;
+  max-width: 52ch;
 }
 
-/* ---- EQUATION ---- */
+/* ---- EQUATION (hero-scale typographic moment) ---- */
 .landing-equation-section {
-  text-align: center;
-  padding: 4rem 2rem;
+  text-align: left;
+  padding: 9rem 2rem 8rem;
+  position: relative;
+  overflow: hidden;
+}
+
+.landing-equation-section::before {
+  content: '';
+  position: absolute;
+  inset: 0;
+  background:
+    radial-gradient(60% 80% at 78% 30%, rgba(96, 165, 250, 0.10), transparent 70%);
+  pointer-events: none;
+  z-index: 0;
 }
 
 .landing-equation-inner {
-  max-width: 900px;
+  max-width: 1200px;
   margin: 0 auto;
+  position: relative;
+  z-index: 1;
 }
 
 .landing-brand-equation {
+  font-family: var(--lp-font-display);
+  font-weight: 800;
+  letter-spacing: -0.04em;
+  line-height: 0.95;
+  margin: 1.5rem 0 2rem;
+}
+
+.landing-eq-lhs {
   display: flex;
-  align-items: center;
-  justify-content: center;
-  gap: 0.75rem;
+  align-items: baseline;
   flex-wrap: wrap;
-  font-family: 'Bricolage Grotesque', sans-serif;
-  font-size: clamp(1.25rem, 3vw, 2.25rem);
-  font-weight: 700;
-  letter-spacing: -0.02em;
-  margin-bottom: 1.5rem;
+  gap: 0.5em;
+  font-size: clamp(1.5rem, 4vw, 3rem);
+  color: var(--lp-text-secondary);
+  margin-bottom: 0.4rem;
 }
 
 .landing-eq-item {
-  padding: 0.4rem 1rem;
-  border-radius: 8px;
-  background: var(--lp-card);
-  border: 1px solid var(--lp-border);
   color: var(--lp-text-heading);
 }
 
 .landing-eq-operator {
   color: var(--lp-accent);
-  font-size: 1.5em;
+  font-weight: 600;
+}
+
+.landing-eq-equals {
+  font-size: clamp(2rem, 5vw, 4rem);
+  color: var(--lp-accent);
+  line-height: 1;
+  margin: 0.1em 0 0.05em;
+}
+
+.landing-eq-operator-equals {
+  display: inline-block;
 }
 
 .landing-eq-result {
-  color: var(--lp-accent-text);
+  font-size: clamp(2.25rem, 11vw, 9.5rem);
+  font-weight: 800;
+  color: var(--lp-text-heading);
+  letter-spacing: -0.055em;
+  line-height: 0.92;
+  display: inline-block;
+  position: relative;
+  padding-bottom: 0.05em;
+  max-width: 100%;
+}
+
+.landing-eq-result::after {
+  content: '';
+  position: absolute;
+  left: 0;
+  right: 14%;
+  bottom: 0.02em;
+  height: 0.12em;
+  background: linear-gradient(to right, var(--lp-accent), rgba(96, 165, 250, 0));
 }
 
 .landing-equation-desc {
-  font-size: 1.05rem;
+  font-size: 1.1rem;
   color: var(--lp-text-secondary);
-  max-width: 480px;
-  margin: 0 auto;
-  line-height: 1.7;
+  max-width: 520px;
+  margin: 2rem 0 0;
+  line-height: 1.6;
 }
 
 /* ---- HOW IT WORKS (zigzag) ---- */
@@ -872,7 +932,7 @@
 }
 
 .landing-zigzag-number {
-  font-family: 'Bricolage Grotesque', sans-serif;
+  font-family: var(--lp-font-display);
   font-size: 0.75rem;
   font-weight: 700;
   color: var(--lp-accent);
@@ -881,7 +941,7 @@
 }
 
 .landing-zigzag-text h3 {
-  font-family: 'Bricolage Grotesque', sans-serif;
+  font-family: var(--lp-font-display);
   font-size: 1.5rem;
   font-weight: 700;
   color: var(--lp-text-heading);
@@ -907,100 +967,79 @@
   background: var(--lp-bg-alt);
 }
 
-/* ---- FEATURES ---- */
+/* ---- FEATURES (editorial spec list) ---- */
 .landing-feature-highlight {
-  display: flex;
-  align-items: flex-start;
-  gap: 1.5rem;
-  padding: 2rem;
-  border-radius: 8px;
-  background: var(--lp-accent-soft);
-  border: 1px solid rgba(96, 165, 250, 0.15);
+  display: grid;
+  grid-template-columns: auto 1fr;
+  align-items: center;
+  gap: 1.75rem;
+  padding: 2.25rem 2rem;
+  border-radius: 0;
+  background: transparent;
+  border: none;
+  border-top: 1px solid var(--lp-accent);
+  border-bottom: 1px solid var(--lp-border);
   margin-top: 2.5rem;
-  margin-bottom: 1.5rem;
+  margin-bottom: 0;
 }
 
-.landing-feature-highlight-icon {
-  width: 52px;
-  height: 52px;
-  border-radius: 8px;
-  background: rgba(96, 165, 250, 0.15);
-  display: flex;
-  align-items: center;
-  justify-content: center;
+.landing-feature-highlight-marker {
+  font-family: var(--lp-font-display);
+  font-size: 2.25rem;
+  font-weight: 800;
   color: var(--lp-accent);
-  flex-shrink: 0;
+  letter-spacing: -0.04em;
+  line-height: 1;
+  padding-right: 1.75rem;
+  border-right: 1px solid var(--lp-border);
 }
 
 .landing-feature-highlight-content h3 {
-  font-family: 'Bricolage Grotesque', sans-serif;
-  font-size: 1.35rem;
+  font-family: var(--lp-font-display);
+  font-size: clamp(1.35rem, 2.4vw, 1.65rem);
   font-weight: 700;
   color: var(--lp-text-heading);
-  letter-spacing: -0.01em;
-  margin-bottom: 0.5rem;
+  letter-spacing: -0.02em;
+  margin: 0 0 0.4rem;
 }
 
 .landing-feature-highlight-content p {
-  font-size: 0.95rem;
+  font-size: 1rem;
   color: var(--lp-text-secondary);
   line-height: 1.65;
   margin: 0;
+  max-width: 68ch;
 }
 
-.landing-features-grid {
+.landing-feature-spec {
+  margin: 0;
+  padding: 0;
+}
+
+.landing-feature-row {
   display: grid;
-  grid-template-columns: repeat(3, 1fr);
-  gap: 1rem;
+  grid-template-columns: minmax(180px, 24%) 1fr;
+  column-gap: 3rem;
+  align-items: baseline;
+  padding: 1.75rem 0;
+  border-bottom: 1px solid var(--lp-border);
 }
 
-.landing-feature-card {
-  padding: 1.5rem;
-  border-radius: 8px;
-  background: var(--lp-card);
-  border: 1px solid var(--lp-border);
-  transition: border-color 0.3s;
-}
-
-.landing-feature-card:hover {
-  border-color: var(--lp-border-hover);
-}
-
-.landing-feature-icon {
-  width: 36px;
-  height: 36px;
-  border-radius: 8px;
-  background: var(--lp-accent-soft);
-  display: flex;
-  align-items: center;
-  justify-content: center;
-  margin-bottom: 1rem;
-  color: var(--lp-accent-text);
-}
-
-.landing-feature-card h3 {
-  font-family: 'Bricolage Grotesque', sans-serif;
-  font-size: 1rem;
+.landing-feature-row dt {
+  font-family: var(--lp-font-display);
+  font-size: clamp(1.15rem, 2vw, 1.5rem);
   font-weight: 700;
   color: var(--lp-text-heading);
-  margin-bottom: 0.4rem;
-  letter-spacing: -0.01em;
+  letter-spacing: -0.02em;
+  line-height: 1.15;
 }
 
-.landing-feature-card p {
-  font-size: 0.85rem;
+.landing-feature-row dd {
+  font-size: 1rem;
   color: var(--lp-text-secondary);
-  line-height: 1.6;
+  line-height: 1.65;
   margin: 0;
-}
-
-/* 5 cards: 3 + 2 bottom row centered */
-.landing-features-grid .landing-feature-card:nth-child(4) {
-  grid-column: 1 / 2;
-}
-
-.landing-features-grid .landing-feature-card:nth-child(5) {
-  grid-column: 2 / 3;
+  max-width: 62ch;
 }
 
 /* ---- PRICING ---- */
@@ -1048,7 +1087,7 @@
 }
 
 .landing-pricing-plan-name {
-  font-family: 'Bricolage Grotesque', sans-serif;
+  font-family: var(--lp-font-display);
   font-size: 1.1rem;
   font-weight: 700;
   color: var(--lp-text-heading);
@@ -1069,7 +1108,7 @@
 }
 
 .landing-pricing-price .amount {
-  font-family: 'Bricolage Grotesque', sans-serif;
+  font-family: var(--lp-font-display);
   font-size: 2.5rem;
   font-weight: 800;
   color: var(--lp-text-heading);
@@ -1199,7 +1238,7 @@
   border: none;
   cursor: pointer;
   text-align: left;
-  font-family: 'IBM Plex Sans', sans-serif;
+  font-family: var(--lp-font-body);
   font-size: 1rem;
   font-weight: 600;
   color: var(--lp-text-heading);
@@ -1255,7 +1294,7 @@
 }
 
 .landing-founder-section blockquote {
-  font-family: 'Bricolage Grotesque', sans-serif;
+  font-family: var(--lp-font-display);
   font-size: 1.25rem;
   font-weight: 500;
   line-height: 1.6;
@@ -1271,32 +1310,125 @@
   padding-left: 1.25rem;
 }
 
-/* ---- CTA ---- */
+/* ---- CTA (drenched) ---- */
 .landing-cta-section {
-  text-align: center;
-  padding: 5rem 2rem;
+  padding: 6rem 2rem;
   background: var(--lp-bg-alt);
 }
 
+.landing-cta-section.landing-cta-drench {
+  background: var(--lp-accent);
+  color: #0a1430;
+  padding: 7rem 2rem;
+  position: relative;
+  overflow: hidden;
+}
+
+.landing-cta-section.landing-cta-drench::before {
+  content: '';
+  position: absolute;
+  inset: 0;
+  background:
+    radial-gradient(80% 60% at 100% 0%, rgba(255, 255, 255, 0.18), transparent 60%),
+    radial-gradient(60% 80% at 0% 100%, rgba(13, 15, 21, 0.18), transparent 60%);
+  pointer-events: none;
+}
+
 .landing-cta-inner {
-  max-width: 520px;
+  max-width: 1100px;
   margin: 0 auto;
+  position: relative;
+  z-index: 1;
+}
+
+.landing-cta-eyebrow {
+  display: flex;
+  align-items: center;
+  gap: 0.9rem;
+  font-family: var(--lp-font-display);
+  font-size: 0.9rem;
+  font-weight: 700;
+  letter-spacing: 0.08em;
+  text-transform: uppercase;
+  color: #0a1430;
+  margin-bottom: 1.5rem;
+}
+
+.landing-cta-eyebrow::before {
+  content: '';
+  width: 40px;
+  height: 2px;
+  background: #0a1430;
+  flex-shrink: 0;
+  opacity: 0.55;
 }
 
 .landing-cta-section h2 {
-  font-family: 'Bricolage Grotesque', sans-serif;
-  font-size: clamp(1.75rem, 3.5vw, 2.5rem);
+  font-family: var(--lp-font-display);
+  font-size: clamp(2.25rem, 5vw, 4rem);
   font-weight: 800;
-  color: var(--lp-text-heading);
-  letter-spacing: -0.03em;
-  margin-bottom: 0.75rem;
+  color: #0a1430;
+  letter-spacing: -0.04em;
+  line-height: 1.02;
+  margin: 0 0 1.25rem;
+  max-width: 22ch;
 }
 
 .landing-cta-section h2 + p {
+  font-size: 1.15rem;
+  color: #0a1430;
+  opacity: 0.78;
+  margin-bottom: 2.5rem;
+  line-height: 1.55;
+  max-width: 44ch;
+}
+
+.landing-cta-actions {
+  display: flex;
+  align-items: center;
+  gap: 1rem;
+  flex-wrap: wrap;
+}
+
+.landing-btn-cta-invert {
+  display: inline-flex;
+  align-items: center;
+  justify-content: center;
   font-size: 1rem;
-  color: var(--lp-text-secondary);
-  margin-bottom: 2rem;
-  line-height: 1.7;
+  font-weight: 600;
+  color: var(--lp-accent);
+  text-decoration: none;
+  padding: 0.95rem 2rem;
+  border-radius: 8px;
+  background: #ffffff;
+  transition: transform 0.25s ease-out, box-shadow 0.25s ease-out;
+  letter-spacing: -0.01em;
+  box-shadow: 0 1px 0 rgba(13, 15, 21, 0.08);
+}
+
+.landing-btn-cta-invert:hover {
+  transform: translateY(-2px);
+  box-shadow: 0 12px 28px rgba(10, 20, 48, 0.25);
+}
+
+.landing-btn-cta-ghost {
+  display: inline-flex;
+  align-items: center;
+  justify-content: center;
+  font-size: 1rem;
+  font-weight: 600;
+  color: #0a1430;
+  text-decoration: none;
+  padding: 0.95rem 1.5rem;
+  border-radius: 8px;
+  border: 1px solid rgba(10, 20, 48, 0.35);
+  background: transparent;
+  transition: background 0.25s, border-color 0.25s;
+}
+
+.landing-btn-cta-ghost:hover {
+  background: rgba(10, 20, 48, 0.06);
+  border-color: rgba(10, 20, 48, 0.55);
 }
 
 .landing-cta-email-form {
@@ -1317,7 +1449,7 @@
   border: 1px solid var(--lp-border);
   background: var(--lp-card);
   color: var(--lp-text-heading);
-  font-family: 'IBM Plex Sans', sans-serif;
+  font-family: var(--lp-font-body);
   font-size: 0.9rem;
   outline: none;
   transition: border-color 0.3s, box-shadow 0.3s;
@@ -1605,8 +1737,18 @@
     gap: 2rem;
   }
 
-  .landing-problem-grid {
-    grid-template-columns: 1fr;
+  .landing-problem-headline {
+    position: static;
+  }
+
+  .landing-problem-item {
+    grid-template-columns: 3rem 1fr;
+    column-gap: 1rem;
+    padding: 1.5rem 0;
+  }
+
+  .landing-problem-num {
+    padding-top: 0.5rem;
   }
 
   .landing-zigzag {
@@ -1628,19 +1770,22 @@
     order: 2;
   }
 
-  .landing-features-grid {
-    grid-template-columns: 1fr;
-  }
-
-  .landing-features-grid .landing-feature-card:nth-child(4),
-  .landing-features-grid .landing-feature-card:nth-child(5) {
-    grid-column: auto;
-  }
-
   .landing-feature-highlight {
-    flex-direction: column;
+    grid-template-columns: 1fr;
     gap: 1rem;
-    padding: 1.5rem;
+    padding: 1.5rem 0;
+  }
+
+  .landing-feature-highlight-marker {
+    padding-right: 0;
+    border-right: none;
+    font-size: 1.75rem;
+  }
+
+  .landing-feature-row {
+    grid-template-columns: 1fr;
+    row-gap: 0.6rem;
+    padding: 1.5rem 0;
   }
 
   .landing-pricing-grid {
@@ -1669,16 +1814,8 @@
   }
 
   .landing-equation-section {
-    padding: 3rem 1.25rem;
-  }
-
-  .landing-brand-equation {
-    font-size: 1.1rem;
-    gap: 0.4rem;
-  }
-
-  .landing-eq-item {
-    padding: 0.3rem 0.6rem;
+    padding: 5rem 1.25rem 4.5rem;
+    text-align: left;
   }
 
   .landing-founder-section {