diff --git a/frontend/src/api/index.ts b/frontend/src/api/index.ts
index 5084a2aa..1d0ca2f4 100644
--- a/frontend/src/api/index.ts
+++ b/frontend/src/api/index.ts
@@ -10,6 +10,7 @@ export { default as stepsApi } from './steps'
 export { default as stepCategoriesApi } from './stepCategories'
 export { default as accountsApi } from './accounts'
 export { default as billingApi } from './billing'
+export { default as usageApi } from './usage'
 export { default as adminApi } from './admin'
 export { treeMarkdownApi } from './treeMarkdown'
 export { default as analyticsApi } from './analytics'
diff --git a/frontend/src/api/usage.ts b/frontend/src/api/usage.ts
new file mode 100644
index 00000000..f08f7f44
--- /dev/null
+++ b/frontend/src/api/usage.ts
@@ -0,0 +1,23 @@
+import apiClient from './client'
+
+/**
+ * Usage counters API.
+ *
+ * TODO: backend `/usage/{field}` endpoint not yet implemented (planned).
+ * Tracked under self-serve signup Phase 2 — Task 33 calls this lazily; today
+ * it 404s and the consuming hook (`useFeatureLimit`) cleanly degrades to
+ * `used = 0`.
+ */
+export const usageApi = {
+  /**
+   * Fetch the current count for a usage field (e.g. `active_users`,
+   * `flowpilot_sessions_this_month`). The field name is the same key used in
+   * `BillingState.planLimits`.
+   */
+  async getCount(field: string): Promise<{ used: number }> {
+    const response = await apiClient.get<{ used: number }>(`/usage/${field}`)
+    return response.data
+  },
+}
+
+export default usageApi
diff --git a/frontend/src/hooks/useFeature.test.ts b/frontend/src/hooks/useFeature.test.ts
new file mode 100644
index 00000000..38f35d29
--- /dev/null
+++ b/frontend/src/hooks/useFeature.test.ts
@@ -0,0 +1,44 @@
+import { describe, it, expect, beforeEach } from 'vitest'
+import { renderHook, act } from '@testing-library/react'
+import { useFeature } from './useFeature'
+import { useBillingStore } from '@/store/billingStore'
+
+describe('useFeature', () => {
+  beforeEach(() => {
+    useBillingStore.setState({
+      subscription: null,
+      planBilling: null,
+      planLimits: {},
+      enabledFeatures: {},
+      isLoading: false,
+      error: null,
+    })
+  })
+
+  it('returns false when flag absent', () => {
+    const { result } = renderHook(() => useFeature('does_not_exist'))
+    expect(result.current).toBe(false)
+  })
+
+  it('returns true when flag is enabled', () => {
+    useBillingStore.setState({ enabledFeatures: { ai_builder: true } })
+    const { result } = renderHook(() => useFeature('ai_builder'))
+    expect(result.current).toBe(true)
+  })
+
+  it('returns false when flag is explicitly disabled', () => {
+    useBillingStore.setState({ enabledFeatures: { ai_builder: false } })
+    const { result } = renderHook(() => useFeature('ai_builder'))
+    expect(result.current).toBe(false)
+  })
+
+  it('updates when store changes (subscribes to store)', () => {
+    const { result } = renderHook(() => useFeature('foo'))
+    expect(result.current).toBe(false)
+
+    act(() => {
+      useBillingStore.setState({ enabledFeatures: { foo: true } })
+    })
+    expect(result.current).toBe(true)
+  })
+})
diff --git a/frontend/src/hooks/useFeature.ts b/frontend/src/hooks/useFeature.ts
new file mode 100644
index 00000000..12f971d7
--- /dev/null
+++ b/frontend/src/hooks/useFeature.ts
@@ -0,0 +1,16 @@
+import { useBillingStore } from '@/store/billingStore'
+
+/**
+ * Returns whether a feature flag is enabled for the current account.
+ *
+ * Reads from `useBillingStore.enabledFeatures`, which is populated by
+ * `GET /billing/state`. Returns `false` when the flag is absent (closed-by-default).
+ *
+ * The hook subscribes to the store so updates from `refetch()` propagate
+ * without manual refetch in the component.
+ */
+export function useFeature(flagKey: string): boolean {
+  return useBillingStore((state) => Boolean(state.enabledFeatures[flagKey]))
+}
+
+export default useFeature
diff --git a/frontend/src/hooks/useFeatureLimit.test.ts b/frontend/src/hooks/useFeatureLimit.test.ts
new file mode 100644
index 00000000..8561463d
--- /dev/null
+++ b/frontend/src/hooks/useFeatureLimit.test.ts
@@ -0,0 +1,112 @@
+import { describe, it, expect, beforeEach, vi } from 'vitest'
+import { renderHook, waitFor } from '@testing-library/react'
+import { useFeatureLimit, clearUsageCache } from './useFeatureLimit'
+import { useBillingStore } from '@/store/billingStore'
+
+vi.mock('@/api/usage', () => ({
+  usageApi: {
+    getCount: vi.fn(),
+  },
+}))
+
+import { usageApi } from '@/api/usage'
+
+const mockedGetCount = vi.mocked(usageApi.getCount)
+
+describe('useFeatureLimit', () => {
+  beforeEach(() => {
+    clearUsageCache()
+    mockedGetCount.mockReset()
+    useBillingStore.setState({
+      subscription: null,
+      planBilling: null,
+      planLimits: {},
+      enabledFeatures: {},
+      isLoading: false,
+      error: null,
+    })
+  })
+
+  it('transitions isLoading -> loaded', async () => {
+    useBillingStore.setState({ planLimits: { active_users: 10 } })
+    mockedGetCount.mockResolvedValueOnce({ used: 4 })
+
+    const { result } = renderHook(() => useFeatureLimit('active_users'))
+
+    // Non-blocking initial state.
+    expect(result.current.isLoading).toBe(true)
+    expect(result.current.used).toBe(0)
+    expect(result.current.limit).toBe(10)
+
+    await waitFor(() => {
+      expect(result.current.isLoading).toBe(false)
+    })
+
+    expect(result.current.used).toBe(4)
+    expect(result.current.limit).toBe(10)
+    expect(result.current.percentage).toBe(40)
+    expect(result.current.isAtLimit).toBe(false)
+  })
+
+  it('flags isAtLimit when used >= limit', async () => {
+    useBillingStore.setState({ planLimits: { seats: 3 } })
+    mockedGetCount.mockResolvedValueOnce({ used: 3 })
+
+    const { result } = renderHook(() => useFeatureLimit('seats'))
+    await waitFor(() => expect(result.current.isLoading).toBe(false))
+
+    expect(result.current.isAtLimit).toBe(true)
+    expect(result.current.percentage).toBe(100)
+  })
+
+  it('returns null percentage when limit is null (unlimited)', async () => {
+    useBillingStore.setState({ planLimits: { sessions: null } })
+    mockedGetCount.mockResolvedValueOnce({ used: 7 })
+
+    const { result } = renderHook(() => useFeatureLimit('sessions'))
+    await waitFor(() => expect(result.current.isLoading).toBe(false))
+
+    expect(result.current.limit).toBe(null)
+    expect(result.current.percentage).toBe(null)
+    expect(result.current.isAtLimit).toBe(false)
+  })
+
+  it('resets isLoading=true synchronously when `field` prop changes', async () => {
+    useBillingStore.setState({ planLimits: { max_trees: 5, max_users: 10 } })
+    mockedGetCount.mockResolvedValueOnce({ used: 2 }) // for max_trees
+    mockedGetCount.mockResolvedValueOnce({ used: 3 }) // for max_users (slow)
+
+    const { result, rerender } = renderHook(
+      ({ field }: { field: string }) => useFeatureLimit(field),
+      { initialProps: { field: 'max_trees' } },
+    )
+
+    // First field resolves.
+    await waitFor(() => expect(result.current.isLoading).toBe(false))
+    expect(result.current.used).toBe(2)
+    expect(result.current.limit).toBe(5)
+
+    // Switch field. Next render must report isLoading=true (no stale data
+    // bleed-through) before the new fetch resolves.
+    rerender({ field: 'max_users' })
+    expect(result.current.isLoading).toBe(true)
+    expect(result.current.used).toBe(0)
+    expect(result.current.limit).toBe(10)
+
+    await waitFor(() => expect(result.current.isLoading).toBe(false))
+    expect(result.current.used).toBe(3)
+    expect(result.current.limit).toBe(10)
+  })
+
+  it('degrades to used=0 on fetch error (404 from missing endpoint)', async () => {
+    useBillingStore.setState({ planLimits: { active_users: 5 } })
+    mockedGetCount.mockRejectedValueOnce(new Error('Request failed with status 404'))
+
+    const { result } = renderHook(() => useFeatureLimit('active_users'))
+    await waitFor(() => expect(result.current.isLoading).toBe(false))
+
+    expect(result.current.used).toBe(0)
+    expect(result.current.limit).toBe(5)
+    expect(result.current.percentage).toBe(0)
+  })
+})
diff --git a/frontend/src/hooks/useFeatureLimit.ts b/frontend/src/hooks/useFeatureLimit.ts
new file mode 100644
index 00000000..4d6b05a9
--- /dev/null
+++ b/frontend/src/hooks/useFeatureLimit.ts
@@ -0,0 +1,125 @@
+import { useEffect, useRef, useState } from 'react'
+import { useBillingStore } from '@/store/billingStore'
+import { usageApi } from '@/api/usage'
+
+const CACHE_TTL_MS = 60 * 1000
+
+interface CacheEntry {
+  used: number
+  timestamp: number
+}
+
+const cache = new Map<string, CacheEntry>()
+
+/** Clear the usage cache (call on logout to prevent stale data across users). */
+export function clearUsageCache() {
+  cache.clear()
+}
+
+export interface FeatureLimitResult {
+  used: number
+  limit: number | null
+  /** null when limit is null (unlimited) or unknown */
+  percentage: number | null
+  isAtLimit: boolean
+  isLoading: boolean
+}
+
+function coerceLimit(raw: unknown): number | null {
+  if (typeof raw === 'number' && Number.isFinite(raw)) return raw
+  if (raw === null || raw === undefined) return null
+  // The store types planLimits as Record<string, unknown>; the backend
+  // currently returns numbers, but defensively handle string ints too.
+  if (typeof raw === 'string') {
+    const n = Number(raw)
+    return Number.isFinite(n) ? n : null
+  }
+  return null
+}
+
+/**
+ * Returns progress against a quantitative plan limit.
+ *
+ * `limit` comes from `useBillingStore.planLimits[field]`, which is read
+ * synchronously from the store. `used` is fetched lazily from
+ * `GET /api/v1/usage/{field}` on mount and cached for 60s in a module-level
+ * map keyed by field.
+ *
+ * Render is non-blocking: the hook returns `isLoading=true` (with `used=0`)
+ * until the usage fetch resolves. On 404 or any error the hook degrades to
+ * `used=0` with `isLoading=false` rather than surfacing the error — the
+ * `/usage/{field}` endpoint is not yet implemented on the backend (planned).
+ */
+export function useFeatureLimit(field: string): FeatureLimitResult {
+  const limit = useBillingStore((state) => coerceLimit(state.planLimits[field]))
+
+  // Initialize from cache on first mount only; subsequent `field` changes
+  // are handled inside the effect below so the render-phase result reflects
+  // the new field synchronously (no stale `used`/`isLoading` for one tick).
+  const initialCached = useRef<CacheEntry | undefined>(undefined)
+  if (initialCached.current === undefined) {
+    initialCached.current = cache.get(field)
+  }
+  const initialFresh =
+    initialCached.current && Date.now() - initialCached.current.timestamp < CACHE_TTL_MS
+  const [used, setUsed] = useState<number>(initialFresh ? initialCached.current!.used : 0)
+  const [isLoading, setIsLoading] = useState<boolean>(!initialFresh)
+
+  // Track the field that the current `used`/`isLoading` state describes.
+  // When `field` changes, we synchronously reset state in render so callers
+  // never see stale data for the previous field.
+  const stateField = useRef<string>(field)
+  if (stateField.current !== field) {
+    stateField.current = field
+    const existing = cache.get(field)
+    const freshNow = existing && Date.now() - existing.timestamp < CACHE_TTL_MS
+    if (freshNow) {
+      setUsed(existing!.used)
+      setIsLoading(false)
+    } else {
+      setUsed(0)
+      setIsLoading(true)
+    }
+  }
+
+  useEffect(() => {
+    const existing = cache.get(field)
+    if (existing && Date.now() - existing.timestamp < CACHE_TTL_MS) {
+      setUsed(existing.used)
+      setIsLoading(false)
+      return
+    }
+
+    let cancelled = false
+    setIsLoading(true)
+    usageApi
+      .getCount(field)
+      .then((result) => {
+        if (cancelled) return
+        cache.set(field, { used: result.used, timestamp: Date.now() })
+        setUsed(result.used)
+      })
+      .catch(() => {
+        // TODO: backend /usage/{field} endpoint not yet implemented (planned).
+        // 404s and other errors degrade to used=0 silently — no toast.
+        if (cancelled) return
+        setUsed(0)
+      })
+      .finally(() => {
+        if (cancelled) return
+        setIsLoading(false)
+      })
+
+    return () => {
+      cancelled = true
+    }
+  }, [field])
+
+  const percentage =
+    limit === null || limit <= 0 ? null : Math.min(100, Math.round((used / limit) * 100))
+  const isAtLimit = limit !== null && used >= limit
+
+  return { used, limit, percentage, isAtLimit, isLoading }
+}
+
+export default useFeatureLimit
diff --git a/frontend/src/hooks/useTrialBanner.test.ts b/frontend/src/hooks/useTrialBanner.test.ts
new file mode 100644
index 00000000..93cc2843
--- /dev/null
+++ b/frontend/src/hooks/useTrialBanner.test.ts
@@ -0,0 +1,131 @@
+import { describe, it, expect, beforeEach, afterEach, vi } from 'vitest'
+import { renderHook } from '@testing-library/react'
+import { useTrialBanner } from './useTrialBanner'
+import { useBillingStore } from '@/store/billingStore'
+import type { SubscriptionState } from '@/types/billing'
+
+const FROZEN_NOW = new Date('2026-05-06T00:00:00Z')
+
+function makeSub(overrides: Partial<SubscriptionState>): SubscriptionState {
+  return {
+    status: 'trialing',
+    plan: 'starter',
+    current_period_start: '2026-05-01T00:00:00Z',
+    current_period_end: null,
+    cancel_at_period_end: false,
+    seat_limit: null,
+    has_pro_entitlement: false,
+    is_paid: false,
+    ...overrides,
+  }
+}
+
+function setSubscription(overrides: Partial<SubscriptionState>) {
+  useBillingStore.setState({ subscription: makeSub(overrides) })
+}
+
+describe('useTrialBanner', () => {
+  beforeEach(() => {
+    vi.useFakeTimers()
+    vi.setSystemTime(FROZEN_NOW)
+    useBillingStore.setState({
+      subscription: null,
+      planBilling: null,
+      planLimits: {},
+      enabledFeatures: {},
+      isLoading: false,
+      error: null,
+    })
+  })
+
+  afterEach(() => {
+    vi.useRealTimers()
+  })
+
+  describe('stage matches subscription state matrix', () => {
+    it('returns null when subscription is null (no flicker on initial load)', () => {
+      const { result } = renderHook(() => useTrialBanner())
+      expect(result.current.stage).toBe(null)
+      expect(result.current.daysRemaining).toBe(null)
+    })
+
+    it('complimentary status -> complimentary stage', () => {
+      setSubscription({ status: 'complimentary' })
+      const { result } = renderHook(() => useTrialBanner())
+      expect(result.current.stage).toBe('complimentary')
+    })
+
+    it('active status -> paid stage', () => {
+      setSubscription({ status: 'active' })
+      const { result } = renderHook(() => useTrialBanner())
+      expect(result.current.stage).toBe('paid')
+    })
+
+    it('past_due status -> past_due stage', () => {
+      setSubscription({ status: 'past_due' })
+      const { result } = renderHook(() => useTrialBanner())
+      expect(result.current.stage).toBe('past_due')
+    })
+
+    it('canceled status -> canceled stage', () => {
+      setSubscription({ status: 'canceled' })
+      const { result } = renderHook(() => useTrialBanner())
+      expect(result.current.stage).toBe('canceled')
+    })
+
+    it('trialing >3 days remaining -> pristine', () => {
+      // 7 days from frozen now.
+      setSubscription({
+        status: 'trialing',
+        current_period_end: '2026-05-13T00:00:00Z',
+      })
+      const { result } = renderHook(() => useTrialBanner())
+      expect(result.current.stage).toBe('pristine')
+      expect(result.current.daysRemaining).toBe(7)
+    })
+
+    it('trialing 1-3 days remaining -> warning', () => {
+      // 2 days from frozen now.
+      setSubscription({
+        status: 'trialing',
+        current_period_end: '2026-05-08T00:00:00Z',
+      })
+      const { result } = renderHook(() => useTrialBanner())
+      expect(result.current.stage).toBe('warning')
+      expect(result.current.daysRemaining).toBe(2)
+    })
+
+    it('trialing exactly 24 hours remaining -> warning (boundary, not urgent)', () => {
+      // Exactly 1.0 fractional day from frozen now — must sit on the warning
+      // side per spec (1–3 days inclusive of 1).
+      setSubscription({
+        status: 'trialing',
+        current_period_end: '2026-05-07T00:00:00Z',
+      })
+      const { result } = renderHook(() => useTrialBanner())
+      expect(result.current.stage).toBe('warning')
+      expect(result.current.daysRemaining).toBe(1)
+    })
+
+    it('trialing <1 day remaining -> urgent', () => {
+      // 12 hours from frozen now -> Math.ceil(0.5) = 1 day.
+      setSubscription({
+        status: 'trialing',
+        current_period_end: '2026-05-06T12:00:00Z',
+      })
+      const { result } = renderHook(() => useTrialBanner())
+      expect(result.current.stage).toBe('urgent')
+      expect(result.current.daysRemaining).toBe(1)
+    })
+
+    it('trialing past period_end -> expired', () => {
+      setSubscription({
+        status: 'trialing',
+        current_period_end: '2026-05-01T00:00:00Z',
+      })
+      const { result } = renderHook(() => useTrialBanner())
+      expect(result.current.stage).toBe('expired')
+      expect(result.current.daysRemaining).toBe(0)
+    })
+  })
+})
diff --git a/frontend/src/hooks/useTrialBanner.ts b/frontend/src/hooks/useTrialBanner.ts
new file mode 100644
index 00000000..cc3ebe47
--- /dev/null
+++ b/frontend/src/hooks/useTrialBanner.ts
@@ -0,0 +1,86 @@
+import { useBillingStore } from '@/store/billingStore'
+
+export type TrialBannerStage =
+  | 'pristine'
+  | 'warning'
+  | 'urgent'
+  | 'expired'
+  | 'complimentary'
+  | 'paid'
+  | 'past_due'
+  | 'canceled'
+
+export interface TrialBannerResult {
+  stage: TrialBannerStage | null
+  daysRemaining: number | null
+}
+
+const MS_PER_DAY = 24 * 60 * 60 * 1000
+
+/**
+ * Derives the trial-banner display stage from the current subscription.
+ *
+ * Returns `{ stage: null, daysRemaining: null }` when subscription data is
+ * not yet loaded — this prevents the banner flickering on initial render.
+ *
+ * Subscribes to `useBillingStore` so updates from `refetch()` after a Stripe
+ * checkout propagate automatically.
+ */
+export function useTrialBanner(): TrialBannerResult {
+  const subscription = useBillingStore((state) => state.subscription)
+
+  if (!subscription) {
+    return { stage: null, daysRemaining: null }
+  }
+
+  switch (subscription.status) {
+    case 'complimentary':
+      return { stage: 'complimentary', daysRemaining: null }
+    case 'active':
+      return { stage: 'paid', daysRemaining: null }
+    case 'past_due':
+      return { stage: 'past_due', daysRemaining: null }
+    case 'canceled':
+      return { stage: 'canceled', daysRemaining: null }
+    case 'trialing': {
+      const end = subscription.current_period_end
+        ? new Date(subscription.current_period_end).getTime()
+        : null
+      if (end === null || Number.isNaN(end)) {
+        // Trialing without a period end is malformed; treat as expired so the
+        // upgrade prompt still surfaces rather than silently swallowing it.
+        return { stage: 'expired', daysRemaining: null }
+      }
+      const now = Date.now()
+      if (end <= now) {
+        return { stage: 'expired', daysRemaining: 0 }
+      }
+      const msRemaining = end - now
+      // Use fractional days for stage thresholds so exactly 24h remaining
+      // sits on the warning side (1.0), not urgent. The displayed integer
+      // countdown still uses Math.ceil so "0.5 days" renders as "1 day".
+      const fractionalDays = msRemaining / MS_PER_DAY
+      const daysRemaining = Math.ceil(fractionalDays)
+      // Spec thresholds:
+      //   >3 days remaining → pristine
+      //   1–3 days          → warning (inclusive of exactly 1)
+      //   <1 day            → urgent
+      let stage: TrialBannerStage = 'pristine'
+      if (fractionalDays < 1) stage = 'urgent'
+      else if (fractionalDays <= 3) stage = 'warning'
+      return { stage, daysRemaining }
+    }
+    case 'incomplete':
+      // Not in the spec's matrix; surface as null so the banner stays hidden
+      // until checkout actually resolves.
+      return { stage: null, daysRemaining: null }
+    default: {
+      // Defensive fallthrough for unknown statuses — keep the banner hidden.
+      const _exhaustive: never = subscription.status as never
+      void _exhaustive
+      return { stage: null, daysRemaining: null }
+    }
+  }
+}
+
+export default useTrialBanner